Here is a list of activities other HAH services have used to optimise their marketing.
HAH service is actively marketed to the public (e.g. through website and fundraising activities); communities are aware that HAH is one of the services offered
Potential referrers (GPs, community nurses, hospital services) are actively made aware of HAH, what the service offers and how to refer
Clinical/frontline HAH staff encourage referrals through day-to-day interactions with colleagues and the public.
External education and skills training offered to support recognition of end of life and encourage referral.